Not just a buzzword: The keys to making sustainability an actualized business practice
Sustainability is a topic that underlies the future of the supply of dietary ingredients for the supplement industry. The issue presents challenges such as a definitional one: What is meant, exactly, by “sustainability”? But it also encompasses a significant opportunity for companies that get this right, by allowing them to grow a more loyal and motivated consumer base, as well as being able to “do well by doing good”.
Session attendees can expect to learn:
• How best to communicate these ideals to consumers.
• Which aspects of sustainability are most important to consumers.
• Practical ways for companies to implement and measure sustainability programs.​​​​​
  • 9:00 - 9:45 Panel: What do consumers understand about sustainability? Diane Ray, NMI; Shelley Balanko, Hartman Group.
  • 9:45 - 10:15 Preserving our herbal heritage. Ann Armbrecht, PhD, Sustainable Herbs Project.
  • 10:15 - 11:00 Panel: Sustainability and the natural channel supply chain. Joe Betz, NIH Office of Dietary Supplements director emeritus; Thomas Brendler, Traditional Medicinals; Paul Brown, British Columbia Institute of Technology.
  • 11:00 - 11:30 Fungi cultivation vs wildcrafting. Bill Chioffi, Nammex.
  • 11: 30 - 12:00 Dietary Metatrends to Inform Product Innovation. Rachel Cheatham, Foodscape Group.
Date & Time
Friday October 27th, 2023 9:00am PDT
End Date & Time
Friday October 27th, 2023 12:00pm PDT
Islander Ballroom C
11fa57c318fd46d063afb78f1c42fdaa-huge-phHank Schultz
Senior Editor, Natural Products Insider, Informa Markets
11fa57c318fd46d063afb78f1c42fdaa-huge-phDiane Ray
NMI Solutions
With experience in over 25 countries, and a wide-ranging career in science, business development, research, and innovation, Diane brings a competitive advantage to any business growth intiative. Diane's skill in strategic consulting, innovation and subject-matter expertise help in figuring out the problem worth solving - then solving it!
11fa57c318fd46d063afb78f1c42fdaa-huge-phShelley Balanko
Senior VP, The Hartman Group
Shelley Balanko is a seasoned ethnographer whose expertise lies in dissecting cultural influences into actionable insights. She has spent nearly two decades steeped in the food and beverage industry, working across consumer-packaged goods, retail, and foodservice segments. Shelley graduated from the University of Windsor with a Ph.D. in Applied Social Psychology. 
11fa57c318fd46d063afb78f1c42fdaa-huge-phAnn Armbrecht
Precompetitive Collaboration: Scaling Sustainability in the Botanical Industry, Sustainable Herbs Program / American Botanical Council
Ann Armbrecht, an anthropologist, is the director of the American Botanical Council’s Sustainable Herbs Program. She is the author of The Business of Botanicals: Exploring the Healing Promise of Plant Medicines in a Global Industry, the co-producer of the documentary Numen: The Healing Power of Plants, and the author of the award-winning ethnographic memoir Thin Places: A Pilgrimage Home. Ann was a 2017 Fulbright-Nehru Scholar documenting the supply chain of medicinal plants in India and she lives with her family in central Vermont.
11fa57c318fd46d063afb78f1c42fdaa-huge-phJoe Betz
Adjunct Professor, University of Mississippi
Joseph Betz retired in 2022 after serving as Acting NIH/ODS Director from 2018-2022. He holds a Ph.D. in Pharmacognosy. Before joining NIH, Joe was a chemist at FDA’s CFSAN and AHPA’s vice president for science. He is now adjunct professor at the University of Mississippi. Dr. Betz is a member of the USP’s Expert Committee on Botanical Supplements, the IAB for the Hong Kong Chinese Medicine Division, and the ABC Board of Trustees. He is author of over 100 publications and has earned numerous awards for professional achievement.
11fa57c318fd46d063afb78f1c42fdaa-huge-phThomas Brendler, Ph.D.
Principal Scientist, Traditional Medicinals inc.
Dr. Brendler is a scientist and consultant focusing on all aspects of herbal product development, registration and licensing. For the last 30 years, he has developed and managed projects for industry on the use of plants in medicine, food, and cosmetics. He has authored, co-authored, edited and contributed to more than 50 publications topics related to ethnobotany, ethnopharmacology, phytotherapy and natural product regulation, most notably Physician's Desk Reference for Herbal Medicines, Medicinal and Aromatic Plants of Indian Ocean Islands, A Practical Guide To Licensing Herbal Medicinal Products, African Herbal Pharmacopoeia, and the translation into English of the German Commission E monographs. He has been a member of the US Pharmacopoeia Botanical Dietary Supplements & Herbal Medicines Expert Committee since 2015 and serves on the boards of the International Society for Ethnopharmacology and the American Botanical Council. He has received his PhD in Botany from the University of Johannesburg, South Africa, and holds a position as Associated Researcher there. Dr. Brendler is affiliated with Traditional Medicinals, Inc., USA, as Principal Scientist R&D.
11fa57c318fd46d063afb78f1c42fdaa-huge-phPaula N. Brown, Ph.D.
Director of Applied Research, Natural Health & Food Products, BC Institute of Technology
AOAC Wiley Award recipient, Dr. Paula Brown, is an internationally recognized expert in methods of analysis and natural products chemistry. She is a Fellow of AOAC, serves as advisor to United States Pharmacopoeia, American Botanical Council and Health Canada. Dr. Brown holds the Tier II Canada Research Chair for Phytoanalytics.
11fa57c318fd46d063afb78f1c42fdaa-huge-ph Steven Dentali
Scientific Advisor, Nammex
Steven Dentali, Ph.D., Science Advisor to Nammex, and owner of Dentali Botanical Sciences, served as Research Fellow at Herbalife Nutrition after eleven years as the Science Officer for the American Herbal Products Association. Dr. Dentali holds a Ph.D. in Pharmaceutical Sciences with a Natural Products Chemistry specialization, and focuses on botanical ingredient integrity.
11fa57c318fd46d063afb78f1c42fdaa-huge-phRachel Cheatham
Founder, Foodscape Group, LLC
Dr. Rachel Cheatham leads Foodscape Group, LLC, a consultancy that helps brands conceptualize, create and position healthier foods and beverages in the marketplace. Rachel holds a PhD in nutrition from Tufts University, where she is an Adjunct Assistant Professor.  She has been a commercial TV producer, Director at the International Food Information Council, and SVP at Weber Shandwick.