SupplySide Stage: Pet Supplementation Unleashed: Fetching the latest insights for optimal pet health and well-being
Join us as we delve into the exciting world of pet supplementation. Our expert speakers will unveil new research on pets and their devoted parents, exploring how the industry is answering consumer needs with innovative solutions. Discover the challenges faced in formulating effective and palatable supplements for our furry friends. From tail-wagging innovations to purr-fect formulations, this session will be a treat for pet enthusiasts and industry professionals alike.

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Date & Time
Thursday October 26th, 2023 12:00pm PDT
End Date & Time
Thursday October 26th, 2023 12:30pm PDT
Booth #5670
11fa57c318fd46d063afb78f1c42fdaa-huge-phAmanda White
Conference Content Manager, SupplySide
Amanda White is a seasoned marketing professional and entrepreneur residing in Queen Creek, AZ. She graduated with honors cum laude from Northwood University, where she double majored in Marketing and Business Management. With over 13 years of experience in the natural products industry, Amanda's expertise in marketing has been honed through her tenure at a reputable supplement company. During her time there, she played a pivotal role in driving brand awareness and promoting health and wellness products to a wide audience.
Amanda's passion for innovation and her entrepreneurial spirit led her to take on a new challenge. Currently, she serves as the Conference Content Manager for SupplySide at Informa where she curates and oversees engaging conference content, fostering meaningful connections within the industry and facilitating knowledge sharing among industry professionals. Beyond her career achievements, Amanda takes pride in being a dedicated partner and mother, nurturing a blended family of six children, three of whom are now young adults.
11fa57c318fd46d063afb78f1c42fdaa-huge-phBill Bookout
President, National Animal Supplement Council
Bill Bookout, BSc, MBA is President, Board Chairman, and a founding member of the NationalAnimal Supplement Council. Bill has been an advocate for the animal supplement industry for over two decades and is a recognized leading expert on regulatory issues for these types of products. He has testified on behalf of the industry at FDA public meetings, served on the Health Canada Expert Advisory Committee for Veterinary Natural Health Products, appeared on the Pet Age magazine 2021 Power 50 list of pet industry leaders, and has participated in countless educational programs, legal forums, regulatory trainings and professional meetings. Bill earned his BSc in physical sciences from the University of Wyoming and his MBA from the Pepperdine University Presidents and Key Executives program. He and his wife, Mary, divide their time between Arizona and Alaska, where they live with their rescue cats, Marmalade and Yanaha.
11fa57c318fd46d063afb78f1c42fdaa-huge-phMichael Bently
President, Sierra Sil
Michael Bentley is President of SierraSil Health Inc. a natural health products company with a proprietary mineral patented as a nutritional supplement for osteoarthritis. He is also a Director of the Canadian Health and Fitness Institute (CHFI) and the Canadian Health Food Association (CHFA) and a past director of the Council for Responsible Nutrition (CRN). The CHFA recognized Michael with the John Holtmann Industry Leadership Award in 2019. Optimyz Magazine twice named Michael one of Canada’s Top 100 Health Influencers and he served as a 2022 judge for Canada’s Top Trainers on behalf of Impact Magazine. Michael has a BA from the University of British Columbia and a Master of Science in Management from Stanford University. He and his wife Lesley live in Vancouver.
11fa57c318fd46d063afb78f1c42fdaa-huge-phJim Hibsch
Account Strategy Director, MarketPlace
Jim Hibsch is the Account Strategy Director at MarketPlace, a strategy and branding firm that serves the food, pet, and wellness industries. Across both B2B and B2C brands, Jim shepherds MarketPlace's client experience to help bring goals to fruition – and keep clients smiling throughout the process. 
Jim has led strategy development for brands across the industry, guiding them through upfront discovery and ideation and into brand development, culminating in clear communication across all touchpoints: trade shows, websites, advertising, digital media, sales tools, PR, and more.
Category SupplySide Stage