SupplySide Stage: Inside the Bottle: Serving the underserved with supplements: new data reveals market gaps and opportunities.
The foundations of the dietary supplement industry are about serving the public good. Inside the Bottle unites stakeholders across the supplement supply chain to advocate for a transparent industry and empower consumer control over their health. Although sales are strong, current research indicates that there are gaps in consumer understanding of supplements and confusion about what information to trust. In this session we will report on two recent research projects that illuminate these gaps with clarity, offer insights into how to better reach underserved consumers, and enhance trust among current supplement users for new reaching underserved consumers, and deepen trust in supplements for present adopters.

Join us as we present the data, discuss implications, and learn about consumers' knowledge gaps and preferences regarding dietary supplements.

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Date & Time
Thursday October 26th, 2023 2:15pm PDT
End Date & Time
Thursday October 26th, 2023 3:30pm PDT
Booth #5670
11fa57c318fd46d063afb78f1c42fdaa-huge-phFran Schoenwetter
Director Content Marketing, Natural Products Insider
A senior strategic communications specialist, Fran is devoted to supporting consumer health and environmental sustainability, by optimizing audience engagement via digital integrated content marketing solutions. She leads educational content marketing programing that supports the natural product CPG supply chain ecosystem.
11fa57c318fd46d063afb78f1c42fdaa-huge-phAmanda Hartt
Senior Manager of Data and Insights, NEXT, New Hope Network
Amanda is on a mission to build healthy communities by transforming food systems. She does this by combining her research expertise with over a decade's worth of studying and analyzing food systems to inspire sustainable innovation through data-driven insights. Amanda believes that building ethical and sustainable food systems is complex; questioning and curiosity are the tools she brings to the marketplace. Amanda is particularly passionate about mission-driven brands working to create agency among small-holder farmers around the world that have historically been disadvantaged.
11fa57c318fd46d063afb78f1c42fdaa-huge-phPelin Thorogood
Executive Chariwoman & Cofounder, Radicle Science
Pelin Thorogood is a tech executive turned impact entrepreneur who has made a career out of being at the forefront of emerging business trends and disruptive technologies. She’s been honored as INC 200 Female Founder in 2023 and Stevie’s “Maverick of the Year” in 2022.  With an unwavering focus on data and analytics throughout her career, Pelin is now transforming natural health products into democratized precision medicines as Co-founder and Executive Chair of Radicle Science, an AI-driven healthtech B-corp.  
Previously, Pelin was a leader in creating the digital marketing industry as CMO of WebSideStory (IPO in 2004, acquired by Adobe/ Omniture in 2008), the pioneer in web analytics, as well as CEO of Anametrix (acquired by Ensighten in 2015), an award-winning predictive analytics company.  
Deeply committed to impact, education, and community, Pelin is Trustee and Treasurer of the UC San Diego Foundation, Co-Chair of the UC San Diego Innovation and Entrepreneurship Council, Executive Board member of the UC San Diego Basement start-up incubator, Industry Scholar for the Cornell Institute of Healthy Futures, and previously served as Executive-in-Residence for Cornell’s Johnson Graduate School of Management.  Pelin holds a B.S., M.Eng and MBA, all from Cornell.
Category SupplySide Stage